Southeastern Laboratories, Inc.

Serving the Water Treatment Industry Since 1973

 

+1 919 751 1001

About Us 

Our Mission and Purpose

 

The key to our continued success is making good water treatment and management practices more meaningful through shared success.  At SEL, we understand that our growth comes from serving others.  We believe that responsible communication around our customer’s key indicators must be our focus.  Good water treatment goes well beyond water chemistry testing to include the unique requirements that exist at each customer location.  Taking a more in-depth dive and listening carefully will very often enable our customers to achieve success.  Simply put, as we go about the business of managing water, we are always mindful of our client’s needs and expectations.

 

Today’s water issues require innovative thinking and attention to detail.  That means finding better ways to meet performance and production demands while conserving water and reusing water where possible; to be good stewards of our environmental resources.  For us, shared success is about impacting the daily lives of our customers, their customers, and the ecosystems affected by the many products and services driving us forward as we strive to create a low carbon global economy.

Who We Are

Southeastern Laboratories, Inc. (SEL) is well-recognized as a  "Leading" Regional Water Treatment Company located, with corporate offices, laboratory and primary production facilities, in Goldsboro, North Carolina. Incorporated in 1973, SEL is in its fifth decade of providing water treatment services and products to a wide range of industrial, commercial, governmental, and institutional users.

 

SEL joined the CRB Water team in 2025.  CRB Water, formerly known as Chemtron Riverbend, integrates the specialized capabilities of Premier Water, Browne Labs, Precision Chemical, Design Controls, and Southeastern Labs into one unified organization. Headquartered in St. Charles, Missouri, CRB Water combines deep technical expertise with responsive local support and proactive system monitoring to deliver smarter, greener, and more reliable water treatment solutions. From cooling and boiler systems to wastewater and biological treatment, CRB Water helps industrial and commercial facilities operate more efficiently, sustainably, and compliantly across North America.

Why Choose Us

01. EXPERIENCE

Our engineers are among the most experienced, knowledgeable and dedicated in the industry, averaging 20+ years of experience – more than three times the industry average – and backed by a corporate consulting staff averaging over 25 years of industry-related experience.

02. PROFESSIONALS

More than 90% of SEL’s service specialists have earned the distinction of being a Certified Water Technologist – the definitive standard of excellence in water treatment certification from the Association of Water Technologies. Look for the CWT designation in their name!

03. PERFORMANCE

SEL utilizes a holistic approach to water management using innovative technologies to maximize water use efficiency, provide asset protection, and minimize energy use through efficient heat transfer in water cooled systems.