Water Treatment Company with Innovative Solutions - Southeastern Laboratories, Inc.

Incorporated in 1973, SEL is in its sixth decade of providing water treatment services and products to a wide range of industrial, commercial, governmental, and institutional users. In 2016, SEL expanded its offerings to include a plant-based water treatment program as a replacement option for their chemical treatment programs. This innovative approach to water treatment has positioned SEL as a leader in the industry's move towards more sustainable approaches to managing water.

SEL joined the CRB Water team in 2025. CRB Water, formerly known as Chemtron Riverbend, integrates the specialized capabilities of Premier Water, Browne Labs, Precision Chemical, Design Controls, and Southeastern Labs into one unified organization. Headquartered in St. Charles, Missouri, CRB Water combines deep technical expertise with responsive local support and proactive system monitoring to deliver smarter, greener, and more reliable water treatment solutions. From cooling and boiler systems to wastewater and biological treatment, CRB Water helps industrial and commercial facilities operate more efficiently, sustainably, and compliantly across North America.

About This Event:

The Association of Water Technologies (AWT) Annual Convention & Exposition continues to grow and evolve each year. With interactive sessions that provide you with additional industry knowledge, as well as lots of ways to network with your peers, the Annual Convention is an extremely valuable educational opportunity for all water treatment professionals.

Great Educational Sessions—You'll walk away with skills that can have an immediate effect on the future direction of your business—and impact your bottom line.

Networking—The convention is a perfect time to meet leading experts in the field and build long-term relationships.

Exposition Hall—You will learn about the latest advances in the industry and see demonstrations of products and technologies that are changing the field of water treatment.

Water Treatment Solutions for Today's Water Issues

Water Treatment Programs

Boiler and Cooling Water Chemical Treatment Programs

Water and Wastewater Treatment Programs

ProMoss™ All-Natural Water Treatment Programs

What Are the Benefits of Our Innovative ProMoss™ Programs?

Water Conservation

Water Reuse

Energy Efficiency

Magazine Articles Featuring ProMoss™

01. EXPERIENCE

Our engineers are among the most experienced, knowledgeable and dedicated in the industry, averaging 20+ years of experience – more than three times the industry average – and backed by a corporate consulting staff averaging over 25 years of industry-related experience.

02. PROFESSIONALS

More than 90% of SEL’s service specialists have earned the distinction of being a Certified Water Technologist – the definitive standard of excellence in water treatment certification from the Association of Water Technologies. Look for the CWT designation in their name!

03. PERFORMANCE

SEL utilizes a holistic approach to water management using innovative technolgies to maximize water use efficiency, provide asset protection, and minimize energy use through efficient heat transfer in water cooled systems.